A branded environment can be a room with a logo. Or it can be an experience that takes the consumer to the heart of the brand’s values and creates an enduring relationship.
We begin by creating spaces where consumers are as happy to stop by as to buy. Where the point of sale has a point of view. Where the purchase path gives people a reason to walk it. We know that consumers face a bewildering choice of branded environments. But because we understand how the consumer’s aspirations connect with the brand’s values, we also know how to make your environment a powerful, compelling and memorable invitation.
Recent Work In Environments
In the past, the process was tedious - a linear two steps, wherein the consumer gives up their power of choice at each point. The radically new model, Studio Arvind, conceived to spark consumer dreaming, places the customer firmly at the heart of the More
The appearance of choice is very important to the customer. But choice was communicated at the expense of a clean aesthetic and a clear More
FITCH recognised that what the products lacked most was context.
By setting the different product lines in lifestyle-centric environments, More
The relatively affluent and highly style-conscious Shoppers Stop customer tends to seek fashion over price. To retain the attention More
Delhi flagship store design
After spending time with customers in their homes, FITCH learned that in India, customers are scared of colour… when it comes to decorating, More
TianHe’s supermarket needs to reassure customers of quality and safety as food safety scandals in recent years have led to mistrust More
Jack Daniel’s Sinatra Select
Jack Daniel’s Tennessee Whiskey is an American icon and the world’s most popular Tennessee Whiskey. To properly position Jack Daniel’s More
Buffalo Wild Wings
Buffalo Wild Wings refresh supports growth
To stand alongside professional sports teams and other sports-related products, FITCH needed to create a bold brand and experience More
A futuristic retail experience for Bajaj Auto
FITCH concluded that the full Bajaj brand story was not being told at retail. This insight led us to create three showcase zones – More
Differentiating the Park Avenue brand by adding international appeal
An extensive audit of competitor retail brands revealed that Park Avenue could up the ante at their particular price point. Rather More