FITCH

Work / Environments

A branded environment can be a room with a logo. Or it can be an experience that takes the consumer to the heart of the brand’s values and creates an enduring relationship.

We begin by creating spaces where consumers are as happy to stop by as to buy. Where the point of sale has a point of view. Where the purchase path gives people a reason to walk it. We know that consumers face a bewildering choice of branded environments. But because we understand how the consumer’s aspirations connect with the brand’s values, we also know how to make your environment a powerful, compelling and memorable invitation.

Recent Work In Environments

Arvind

Arvind

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In the past, the process was tedious - a linear two steps, wherein the consumer gives up their power of choice at each point. The radically new model, Studio Arvind, conceived to spark consumer dreaming, places the customer firmly at the heart of the More

D’Décor

D’Decor

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The appearance of choice is very important to the customer. But choice was communicated at the expense of a clean aesthetic and a clear More

Dell

Dell

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FITCH recognised that what the products lacked most was context. By setting the different product lines in lifestyle-centric environments, More

Shoppers Stop

Shoppers Stop

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The relatively affluent and highly style-conscious Shoppers Stop customer tends to seek fashion over price. To retain the attention More

Asian Paints

Delhi flagship store design

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After spending time with customers in their homes, FITCH learned that in India, customers are scared of colour… when it comes to decorating, More

TianHe

Allgood supermarket

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TianHe’s supermarket needs to reassure customers of quality and safety as food safety scandals in recent years have led to mistrust More

Brown-Forman

Jack Daniel’s Sinatra Select

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Jack Daniel’s Tennessee Whiskey is an American icon and the world’s most popular Tennessee Whiskey. To properly position Jack Daniel’s More

Dell

Dell Technology Park

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To keep consumer attention in a market where 240,000 visitors passed 1400 exhibitors, we needed to craft a unique, surprising and memorable More

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