FITCH

Work / Brand Communications

We concentrate on what we’re good at, and we’ll be the first to let you know if we’re being asked for expertise in areas where we’re less than expert.

What makes one brand story a best seller and another practically unreadable? Well, for a start, the reader has to care about—and believe in—the characters. There must be a compelling plot and a narrative that builds momentum, sustains interest and creates intrigue. Most of all, the reader has to feel that he is uncovering truths and insights that are uniquely relevant to him. No matter how universal the communication, the relationship has to be personal. No matter what your brand has to say, or where it needs to communicate—across media, cultures, campaigns or competitive landscapes—we can help make it the engaging and distinctive story everyone in the room wants to hear.

Recent Work In Brand Communications

BBC

The Doha Debates Poster Book

Doha Debates 570X284

Contextual introductions, season summaries and supplementary facts: a poster collection so bold, it starts the debate all over again. More

TianHe

Allgood supermarket

Tian_He_Expanded

TianHe’s supermarket needs to reassure customers of quality and safety as food safety scandals in recent years have led to mistrust More

Nestle

Nestle Slim milk

Slim Milk Website1

Slim milk is a popular brand in its own right, therefore our response needed to be considered and proportionate. However, one thing More

Brown-Forman

Jack Daniel’s Sinatra Select

CS_SinatraCenterpiece_featured

Jack Daniel’s Tennessee Whiskey is an American icon and the world’s most popular Tennessee Whiskey. To properly position Jack More

Reach Out To Asia

570X284 ROTA

Research carried out by FITCH revealed that the organization lacked a central coherent message in its brand communications, leaving More

loading