There are very few aspects of daily human experience that we don't—or can't—touch.
We are known for our ability to address brand communications projects with an inclusive, holistic understanding that embraces every aspect of both the physical and virtual environment. We are not tied to specific disciplines or channels. "IN-LINE DESIGN" ignores the artificial boundaries between, say, digital and print, or experiential and 2D design.
Recent Work In Hospitality
Etihad Towers
Etihad Towers
The affluent consumer is changing and new trends are emerging: memorable brand experiences are becoming more important than trophies of wealth. As a symbol of the growth of Abu Dhabi, and in contrast to the 'flashiness' of Dubai, the city's new landmark More
Westside
Westside flagship store
Due to working within one of Mumbai’s most famous buildings, our strategy was to maintain the heritage of the building whilst modernising More
Sheikha Mozah
A Gift of Royal Distinction
Her Highness Sheikha Mozah appointed FITCH to design a gift range to honour her most distinguished guests in Qatar. More
Kuwait Hotels Company
World Class Design for First Class Hospitality
FITCH sought to incorporate a local aesthetic to the international standards that sets KHC apart, while reflecting its corporate values More
Emaar - Old Town
Arabian Flavour, International Appeal
In the heart of Dubai’s new Downtown district, The Old Town is a vast city within a city. In The Old Town, visitors are transported More
Atlantis
Setting the Standard
The most significant new landmark to open in Dubai, Atlantis on The Palm Jumeirah is destined to become a globally renowned destination. More
Jumeirah
Redefined Luxury
Formerly Jumeirah International, the group is owner and operator of some of the world’s most luxurious and famous hotels and resorts, More