There are very few aspects of daily human experience that we don't—or can't—touch.
We are known for our ability to address brand communications projects with an inclusive, holistic understanding that embraces every aspect of both the physical and virtual environment. We are not tied to specific disciplines or channels. "IN-LINE DESIGN" ignores the artificial boundaries between, say, digital and print, or experiential and 2D design.
Recent Work In Housewares
Asian Paints
Delhi flagship store design
After spending time with customers in their homes, FITCH learned that in India, customers are scared of colour… when it comes to decorating, that is! They see it as a hassle, almost entirely driven by contractors. They lack the confidence in making More
Fixtures Living
Creating a Joyful Journey
The charge for Fixtures Living was to create a groundbreaking retail experience that engages the senses, fires the imagination and More
Asian Paints
Dealer store design
After spending time with customers in their homes, FITCH learned that in India, customers are scared of colour… when it comes to More
Asian Paints
Mumbai flagship store design
In India, consumers are scared of colour… when it comes to decorating that is! Home decorating is seen as a hassle in India where More