There are very few aspects of daily human experience that we don't—or can't—touch.
We are known for our ability to address brand communications projects with an inclusive, holistic understanding that embraces every aspect of both the physical and virtual environment. We are not tied to specific disciplines or channels. "IN-LINE DESIGN" ignores the artificial boundaries between, say, digital and print, or experiential and 2D design.
Recent Work From Delhi
Nestle
Nestle Slim milk
Slim milk is a popular brand in its own right, therefore our response needed to be considered and proportionate. However, one thing was beyond doubt, when compared to a+ milk, its redesigned sister, Slim now looked old fashioned and out of step. FITCH More
Nestle
Greater visibility for Nestle at festival time
We spotted the opportunity to set a new benchmark for gifting in India. Firstly, we needed to create a strong and ownable brand language More
Nestle
Refreshing a confectionery icon
Known as the chocolate bar with the best wafer crunch, the Munch bar packaging has acquired additional visual signifiers for crunchiness. More
Utsav Fashion
New identity for online ethnic fashion brand
The Discovery phase identified that Utsav wanted to represent the ‘free spirited Indian woman’. In addition, we identified a range More
Nestle
Repositioning a commodity in the minds of the consumer
While UHT is the fastest growing milk in India, consumers still feel that milk is a commodity purchase. To succeed, our solution had More
Nestle
Celebrating Nestlé’s 100 Year Heritage in India
As Nestlé’s product brands are famous in their own right in India, an on-pack mnemonic needed to unite product brands under the More
PepsiCo
New channel strategy for Pepsi
To truly maximise its opportunity of being the only cola brand available in Delhi's airports, Pepsi needed a more appropriate tone More
QUEO
Premium Sanitaryware Brand for the Indian Market
With aspirations to make their brand relevant to the style requirements of India's most refined consumers, Barwood, UK commissioned More
Nestle
My First Cup
Nestlé own two of India’s most popular instant coffee brands – Classic and Sunrise. Despite this, the coffee market is small due More
Hindware
One of India’s Most Prestigeous Companies
Hindware is India’s largest manufacturer of sanitaryware products. It is now recognised as one of India’s most prestigious brands, More