There are very few aspects of daily human experience that we don't—or can't—touch.
We are known for our ability to address brand communications projects with an inclusive, holistic understanding that embraces every aspect of both the physical and virtual environment. We are not tied to specific disciplines or channels. "IN-LINE DESIGN" ignores the artificial boundaries between, say, digital and print, or experiential and 2D design.
Recent Work From Singapore
Asian Paints
Delhi flagship store design
After spending time with customers in their homes, FITCH learned that in India, customers are scared of colour… when it comes to decorating, that is! They see it as a hassle, almost entirely driven by contractors. They lack the confidence in making More
TianHe
Allgood supermarket
TianHe’s supermarket needs to reassure customers of quality and safety as food safety scandals in recent years have led to mistrust More
Dell
Dell Technology Park
To keep consumer attention in a market where 240,000 visitors passed 1400 exhibitors, we needed to craft a unique, surprising and memorable More
Nokia
Nokia Windows Launch
Nokia needed a breakthrough consumer retail experience to support its largest ever product launch, the new Nokia Lumia 800 Windows More
Coca Cola
Identity and Pack Design
FITCH won a three-way-paid creative pitch in 2007 to help Coca-Cola create and launch a new brand of health beverages—a range of More
Singapore Tourism Board
Stand Design Scheme for Global Tradeshows
FITCH was asked by Singapore Tourism Board to design a modular stand for travel, hospitality and business tradeshows. More
Asian Paints
Dealer store design
After spending time with customers in their homes, FITCH learned that in India, customers are scared of colour… when it comes to More
Asian Paints
Mumbai flagship store design
In India, consumers are scared of colour… when it comes to decorating that is! Home decorating is seen as a hassle in India where More
Procter & Gamble
VM Toolkits for Premium Skin Care Brand SKII
SKII is a global premium skincare brand originally from Japan, now owned and distributed by Procter & Gamble. More
Procter & Gamble
Multi-Brand Fragrance Environments
Fragrance retailing in Asia is a commodity-driven industry where shopper engagement is low and price-driven promotions are high. More