FITCH

Work / Singapore

There are very few aspects of daily human experience that we don't—or can't—touch.

We are known for our ability to address brand communications projects with an inclusive, holistic understanding that embraces every aspect of physical, human and digital activation. We are not tied to specific disciplines or channels. Seamless experience ignores the artificial boundaries between, say, digital and print, or experiential and 2D design.

Recent work from Singapore

Asian Paints

Delhi flagship store design

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After spending time with customers in their homes, FITCH learned that in India, customers are scared of colour… when it comes to decorating, that is! They see it as a hassle, almost entirely driven by contractors. They lack the confidence in making décor More

TianHe

Allgood supermarket

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TianHe’s supermarket needs to reassure customers of quality and safety as food safety scandals in recent years have led to mistrust More

Dell

Dell Technology Park

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To keep consumer attention in a market where 240,000 visitors passed 1400 exhibitors, we needed to craft a unique, surprising and memorable More

Nokia

Nokia Windows Launch

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Nokia needed a breakthrough consumer retail experience to support its largest ever product launch, the new Nokia Lumia 800 Windows More

Coca Cola

Identity and Pack Design

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FITCH won a three-way-paid creative pitch in 2007 to help Coca-Cola create and launch a new brand of health beverages—a range of drinks More

Asian Paints

Dealer store design

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After spending time with customers in their homes, FITCH learned that in India, customers are scared of colour… when it comes to decorating More

Asian Paints

Mumbai flagship store design

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In India, consumers are scared of colour… when it comes to decorating that is! Home decorating is seen as a hassle in India where consumers More

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