Our work is all around you There are very few aspects of daily human experience that we don't - or can't - touch.

We are known for our ability to address brand communications projects with an inclusive, holistic understanding that embraces every aspect of both the physical and virtual environment. We are not tied to specific disciplines or channels. ‘IN-LINE DESIGN’ ignores the artificial boundaries between, say, digital and print, or experiential and 2D design.

Pei Wei Asian Diner: USA Rollout Layout design & construction Documents

Owned and operated by the hugely successful P.F. Chang’s China Bistro, Pei Wei Asian Diner offers fresh made-to-order Asian food served in a relaxed yet upbeat and contemporary setting.

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Vodafone: Retail Launch Creating a bright spark in mobile telecoms

FITCH has been working with Vodafone to start up its latest venture in Qatar: launching a fresh new Vodafone brand from scratch and revolutionising their approach to retail design and consumer engagement. The first Vodafone stores in Qatar opened in July 2009.

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Nintendo: Times Square Toys "R" Us Nintendo lounge in Times Square Toys "R" Us

Nintendo approached FITCH about creating a one-of-a-kind branded experience in the Times Square Toys "R" Us. They wanted to create an exciting, animated and interactive destination-based experience that appeals to families while still being compelling to core gamers.

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Asian Paints: Flagship Store Design A walk-in home décor magazine

Home decorating in India is handled by contractors, and there is virtually no DIY industry. Consumers have a low level of involvement in home décor and don’t use much colour in their homes.

FITCH collaborated with Asian Paints to realize their bold vision of a concept store that’s all about home colour inspiration: the store sells no paint at all.

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Hiwar: Redefining Arab Newspaper Design اوان التغيير

In 2006, Kuwait introduced new legislation that liberalises the media industry and limits the government’s monopoly on newspapers. Imposed since the mid-1970s, the ban on issuing licenses for new newspapers had led to a stagnation in the field of media development.

The new press law revamped the licensing system so that new publications can be established.

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