Digital is not an add-on, it is a vital part of a wholly integrated approach to brand communications. With front-to-back experts in all things interactive—and a deep understanding of how consumers engage with the digital experience—we identify and execute original solutions that are both effective and true to your brand.
Because we understand that effective brand communications works on the level of a personal relationship, our digital solutions are designed from the outset to make those relationships richer, more authentic and more accurately targeted.
With an eye to assuring its investors that the company was prepared to meet the challenges of the global market conditions, Weyerhaeuser, one of the largest timber companies in the world, asked FITCH to help them through the preparation of their annual report, both in print and online formats.
One of the largest real estate developers in the world, Lend Lease has centered its culture around sustainability for more than 50 years. Lend Lease realized that sharing this part of their history was critical, but needed to avoid the appearance of “green washing” or pandering to current trends.
Founded in 1992 by its President, Majid Al Futtaim, the Group was created to bring the first regional shopping mall to the Middle East. The company has since developed its leadership in shopping malls, hotels, leisure and entertainment, real estate and food retail business and is one of the largest private conglomerates in the UAE, with multiple operations and varied projects within these divisions.
Based in Kuwait, Alyasra is one of the region's largest distribution companies in foods and fashion, boasting a portfolio of more than 100 brands, including Danone, Al Sadia, and Kenzo. With aggressive strategies underpinning their regional expansion, Alyasra approached FITCH to review their brand proposition and communications.
Practices