Digital is not an add-on, it is a vital part of a wholly integrated approach to brand communications. With front-to-back experts in all things interactive—and a deep understanding of how consumers engage with the digital experience—we identify and execute original solutions that are both effective and true to your brand.
Because we understand that effective brand communications works on the level of a personal relationship, our digital solutions are designed from the outset to make those relationships richer, more authentic and more accurately targeted.
With an eye to assuring its investors that the company was prepared to meet the challenges of the global market conditions, Weyerhaeuser, one of the largest timber companies in the world, asked FITCH to help them through the preparation of their annual report, both in print and online formats.
Dubai Pearl is a master-planned development comprised of hotels, residences and leisure and commercial space, incorporating a select package of some of the world’s most prestigious lifestyle, hospitality and retail brands under the principles of a fully climate-controlled and integrated community. Underground, a huge retail centre links all parts of the development.
A new retail concept for global roll-out, Gallery One (g-1) aims to become a High Street name with 100 stores by 2010. The retail concept combines packaged imagery and pictorial products, from printed furnishings to large format canvases. g-1 is additionally to derive revenues from a comprehensive online retail portal.
Based in Kuwait, Alyasra is one of the region's largest distribution companies in foods and fashion, boasting a portfolio of more than 100 brands, including Danone, Al Sadia, and Kenzo. With aggressive strategies underpinning their regional expansion, Alyasra approached FITCH to review their brand proposition and communications.
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