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We are known for our ability to address brand communications projects with an inclusive, holistic understanding that embraces every aspect of both the physical and virtual environment. We are not tied to specific disciplines or channels. "IN-LINE DESIGN" ignores the artificial boundaries between, say, digital and print, or experiential and 2D design.
Nintendo approached FITCH about creating a one-of-a-kind branded experience in the Times Square Toys "R" Us. They wanted to create an exciting, animated and interactive destination-based experience that appeals to families while still being compelling to core gamers.
The most significant new landmark to open in Dubai, Atlantis on The Palm Jumeirah is destined to become a globally renowned destination. Inspired by the legend of an ancient civilization, the hotel combines the fantastic with luxurious facilities. Along with 1,540 guest rooms and suites, Atlantis, The Palm features a breathtaking water-park and an immense "underwater" Atlantean experience.
One of the largest real estate developers in the world, Lend Lease has centered its culture around sustainability for more than 50 years. Lend Lease realized that sharing this part of their history was critical, but needed to avoid the appearance of “green washing” or pandering to current trends.
McLaren recently launched a new road car division, McLaren Automotive. FITCH was asked to develop the visual identity, dealership environments and the launch and events program for the critically acclaimed MP4-12C.
A local restaurant chain based in Beirut, Lebanon, lacking ambience with little feeling or identity. Its main clientele is the 20–30 age group.
Studios