Our work is all around you There are very few aspects of daily human experience that we don't—or can't—touch

We are known for our ability to address brand communications projects with an inclusive, holistic understanding that embraces every aspect of both the physical and virtual environment. We are not tied to specific disciplines or channels. "IN-LINE DESIGN" ignores the artificial boundaries between, say, digital and print, or experiential and 2D design.

Majid Al Futtaim Group: Lead by Example Not waiting for solutions, creating them

Founded in 1992 by its President, Majid Al Futtaim, the Group was created to bring the first regional shopping mall to the Middle East. The company has since developed its leadership in shopping malls, hotels, leisure and entertainment, real estate and food retail business and is one of the largest private conglomerates in the UAE, with multiple operations and varied projects within these divisions.

Dubai Pearl is a master-planned development comprised of hotels, residences and leisure and commercial space, incorporating a select package of some of the world’s most prestigious lifestyle, hospitality and retail brands under the principles of a fully climate-controlled and integrated community. Underground, a huge retail centre links all parts of the development.

As the first major hydrocarbon-producing economy to take such a step, Abu Dhabi has established its leadership position by launching the Masdar Initiative. Masdar is a global cooperative platform for open engagement in the search for solutions to some of mankind's most pressing issues: energy security, climate change and the development of human expertise in sustainability.

One key objective of Masdar is to position Abu Dhabi as a world-class research and development hub for new energy technologies, effectively balancing its strong position in an evolving world energy market.

The Abu Dhabi government has created an alternative energy umbrella, which includes an academic institute, an innovation center, a clean development company and a special economic zone.

Home decorating in India is handled by contractors, and there is virtually no DIY industry. Consumers have a low level of involvement in home décor and don’t use much colour in their homes.

FITCH collaborated with Asian Paints to realize their bold vision of a concept store that’s all about home colour inspiration: the store sells no paint at all.

After a successful launch of the "Colour" concept store in Mumbai, the Asian Paints team identified the need "to give every consumer the Asian Paints experience." Once again, FITCH was engaged to help develop and execute this strategy—to capture the "heart" of the Colour Store experience and translate it across "Tier 1" dealer stores.

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Our work is all around you There are very few aspects of daily human experience that we don't—or can't—touch

Majid Al Futtaim Group: Lead by Example Not waiting for solutions, creating them

Dubai Pearl: Work. Play. Stay. Live Bringing the best together

Masdar: The First Major Hydrocarbon-Producing Economy A source of change for an ecological balance

Asian Paints: Flagship Store Design A walk-in home décor magazine

Asian Paints: Dealer Store Concept Colour inspiration for the home

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