Virgin Racing: Formula one FITCH helps virgin capture the excitement of formula one
FITCH has recently been working with Virgin to create the branding for the launch of a new F1 racing team, Virgin Racing. They were appointed to work alongside the Virgin in-house team to create the branding elements for the Virgin Racing team, leveraging the consultancy’s extensive experience in this sector, having previously created all communications for BAR Honda for several race seasons. Specific design deliverables included an identity pack comprising the logo, colour palette, font/typography, graphic devices/style, photography/illustrations, tone of voice and guidelines. The new Virgin Racing car, the VR-01 was revealed on the Virgin Racing website on 3rd of February 2010.



