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Keeping the fear fresh

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Powering the Icon

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A shrine to unconvention

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Thought

21.01.19

FITCH

Find Omnichannel Focus with Peak End Rule

Connecting the power of memories to revenue at retail

The Peaks of Shopping was written in 2015 and has since come to provide much of today’s lexicon relating to more emotional customer journeys. Its breakthrough thinking reversed years of commonly held truths such as the need to invest at every channel to the same degree. Our observation was then, as it is now, that investing everywhere results in creating powerful memories precisely nowhere.

News

04.02.19

Design: Retail

The Art of Story

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