The Peaks of Shopping was written in 2015 and has since come to provide much of today’s lexicon relating to more emotional customer journeys. Its breakthrough thinking reversed years of commonly held truths such as the need to invest at every channel to the same degree. Our observation was then, as it is now, that investing everywhere results in creating powerful memories precisely nowhere.
Why are some brands making a difference and others missing the mark? What causes disruption and what can we learn from it?
“Technology is helping retailers to enrich retail experiences for consumers.” Co-creative Director Nomfundo Msomi says. The FITCH Trend Trail attracted over 9,000 visitors from 60 countries to engage with the latest retail technologies