Allgood is a new supermarket that offers fresh, high-quality, affordable produce in a premium environment. FITCH developed the brand, came up with the name, created the sharp, contemporary identity and developed the international-standard store design that's unlike anything else in the country.
We've cleared away the clutter put fresh groceries to the fore. We've invited customers to watch the dumplings and noodles being prepared and see the meat being slowly roasted. We've done away with the distractions and simply presented the facts: product provenance, production processes, health benefits (and the odd recipe recommendation).
Aside from that, we let the food do the talking.