Arçelik
Cutting-edge technology & age-old tradition

Work Type

Arçelik didn’t need fixing. It just needed future-proofing.

Arçelik was voted the Turkey's favourite brand nine years in a row. FITCH's job was to make sure it stayed that way. That's why we made sure that the design of the Experience Centre in Istanbul would balance the best of traditional Turkish hospitality with the very latest physical and digital touchpoints that invite people to play around, explore and generally have a good time together.

Arcelik reel

Metrics

390%

increase in monthly footfall

190

Arcelik plans to build a further 190 experience stores

157%

increase in sales compared with the rest of Arcelik’s store estate

There are exclusive brand activations, cooking classes, VR gaming demonstrations, digital art classes and photography workshops, all unified by an in-store app and synced with a sophisticated social media strategy. As it starts opening 200 new stores across Turkey, Arçelik will be using the Experience Centre format in 195 of them.