Asian Paints
More about colour, less about paint

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Work Type

They’ve always made great paint - but now they’re known as India’s leading colour and home decor experts.

We've been working with Asian Paints since 2008, helping them evolve from an industrial paint manufacturer into one of the region's leading home decor consumer brands. We've rebuilt the brand from the ground up to facilitate this change, developing a comprehensive visual identity that's contemporary as well as highly flexible.

Asian Paints Reel
Metrics

35%

increase in sales

Along the way, we've also delivered key complementary product, service and retail initiatives. The Colour Store concept is just one of these. With our research revealing that Indian consumers are surprisingly wary of colour when decorating their homes, the future of home décor was looking a bit... beige. We've created a more colourful alternative by bringing together online platforms, mobile apps and pop-ups together with the new flagship stores where customers can immerse themselves in a world of colour.

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