But if you were a regular person who wanted a regular laptop or PC then you almost certainly didn't. We've been working with Dell since 2008 to change this, helping them move offline, into retail and into people's lives.
We analyse Dell's target customers, identify precisely what they want and develop detailed strategies to guide them Dell-wards.
We take care of everything from the retail branding, consumer communications and product launches to fully immersive experiential displays that show people the astonishing things that Dell can do.
Six years ago Dell had precisely zero retail outlets; now they've got 60,000. They've gone from making things that a few people knew they needed to making things everybody wants.