Ford
are not just about cars anymore.

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They’re about figuring out better, easier, cleaner ways to move things around, whether that’s getting people from A to B, delivering pizzas or sending life-saving supplies to disaster zones.

Ford's about drones, AI, autonomous vehicles, electrification and even bike sharing. But in a place like New York where 50% of people don't own a car and don't want one, nobody's interested in what a car company's got to say.

Ford Hub

So how do you get their attention? How do you get through to them? Give them the Hub - a highly experiential, digitally-enabled retail lab equipped with a state-of-the-art motion response wall, multisensory displays, gamified rides and interactive art. It's a fluid, agile space where people can test every aspect of Ford's vision and thinking.

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