Ford's about drones, AI, autonomous vehicles, electrification and even bike sharing. But in a place like New York where 50% of people don't own a car and don't want one, nobody's interested in what a car company's got to say.
So how do you get their attention? How do you get through to them? Give them the Hub - a highly experiential, digitally-enabled retail lab equipped with a state-of-the-art motion response wall, multisensory displays, gamified rides and interactive art. It's a fluid, agile space where people can test every aspect of Ford's vision and thinking.