Hero signature experiences at the flagship store are replicated: fans can browse through the iconic pick n’ mix, upload photos and print them on KitKat chocolate bars, type in personalised messages and have them laser-etched on metal tins packaging. All while seamlessly integrating with KitKat Brazil’s social media accounts for optimum shareability.
This extraordinary break experience is the first Brazilian eCommerce “digital flagship”, enabled through the use of WebGL technology. The design is themed to a KitKat Chocolatory Wonderland to encourage play and exploration.
Breakthroughs in service design also enable omnichannel features such as ‘Multi-Stock’, which identifies the nearest physical store to carry out the delivery, ‘Click & Collect’, and a two-hour express delivery option.
Launching in January 2021, KitKatchocolatory.com.br
is the latest step in the ultimate omnichannel break experience for KitKat Brazil.