However, give us a chance to play and we'll explore, experiment and express ourselves.
Level Kids is a luxury kids' store. We set out to make it Dubai's most immersive shopping experience and had 10,000 square metres to play with -- which meant that parents and kids would have 10,000 square metres to play in.
The moment you arrive, you leave the ordinary world behind. You find yourself in amongst the aqueous illusions of the sea-themed ground floor. The beguiling projections and other-worldly sculptures adapt as you move up to the rich, magical landscapes of the first floor and up further still to reach the strange celestial elements on the third.
The overall impression is of a magical world come to life. Flowers open as you pass. The whole digital landscape responds to your touch. It's a vast, enchanting world with something new to discover around every corner.
Retail Week Interiors Awards
Transform Awards MENA