Miele
Engineered to engage

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Work Type

That’s the thing about home appliances: however advanced or beautiful they are, they still take up a lot of space.

So in addition to our work on Miele's large-scale experience centres, FITCH created a first-of-its-kind store format with a smaller footprint. It's dedicated to serving high-footfall, premium locations despite the limited opportunities for conventional product display.

Miele - New Small Format Experience

FITCH delivered every element, from the initial sketches right through to the content for the various digital touchpoints - touchpoints that haven't been seen before anywhere in retail.
But it isn't all sleek, frictionless digital sorcery. The physical and human elements are essential to bringing the experience and the brand to life. With live appliances and side-by-side demonstrations, we get people closer to the latest products. Intuitive, engaging touchpoints reveal the extraordinary engineering behind each one, and showcase the benefits in the familiar context of the contemporary family home.

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