The Nestlé Design Lab, staffed by FITCH designers but located in the client's Indian HQ, is responsible for helping Nestlé embed design at the heart of their business. It blurs the line between agency and client, fosters a culture of creativity and allows us to collaborate seamlessly with one another on a day-to-day basis.
Average spend per trip $42 per person
Average dwell time 25 minutes
The Design Lab keeps Nestlé's existing brands fresh, develops new ones in new categories, and creates new formats to meet changes in consumer behaviour. We keep packaging, print and digital design aligned, and we formulate new customer journeys and touchpoints that will keep Nestlé customers happy and engaged in the years to come. It's everything we've always done - but even better.