Singtel
UNBOXED

Delivering a truly seamless experience, UNBOXED is Singapore’s first 5G powered and 24-hour unmanned pop-up store, pushing the boundaries of access in the telco industry and beyond.

Innovative service design is central to the concept and its success to date. While it is ‘unmanned,’ it is a highly human experience where needed.

Facial recognition ensures that the experience is personalised and secure, and human service staff are available 24/7 via video kiosks or roaming bots. Purchases are collected immediately from the in-store POPStation locker which are pre-filled with new devices daily. With NCS's state-of-the-art Sentinel security system, no security guards are needed. All this, any time of the day.

The result is a comprehensive retail experience that seamlessly combines physical, human and digital.

Singtel UNBOXED has been recognised throughout the industry on a global level, won multiple awards and has featured in trends reports as an example of a powerful future retail format.