T-mobile
A shrine to unconvention

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Big, brash and bold - and slap-bang in the middle of the Las Vegas Strip.

The place could be mistaken for a club but it is, in fact, our response to a challenging brief: Bring to life T-Mobile's disruptive 'un-carrier' positioning in their first two-story store but design it so that it looks Vegas, matching the city's wild attitude and limitless energy.

T-Mobile Signature Store - Las Vegas

Wherever they go in the store, people can lose themselves in larger-than-life digital displays, immerse themselves in sound-enhanced audio lounges or blow their minds with VR. It's all been meticulously designed so that wherever they meet the brand elsewhere in the world, customers don't think about talk plans and prices - they remember the joy, intrigue and sense of limitless possibility.

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